Training to Improve the “Digital Experience” of your Workforce
Improving the digital experience of your employees isn’t just good for your workforce; it can also be a new way to increase your bottom line.
Eighty-eight percent of managers agree that worker experience directly impacts customer experience, according to a recent study.
It’s simple: Improving workers’ “digital experience” has a direct effect on the customer experience, which has a direct effect on the bottom line. –Chief Executive
What do we mean by digital experience?
Think of “digital experience” as the technological tools that workers need to execute their jobs and collaborate together. In most organizations, digital experience can vary dramatically depending on department and role. For example, a sales department might love its Customer Relationship Management tool (CRM), while the customer service might have a less positive experience with its issue tracking software.
Improving digital experience organization-wide
One area where organizations can improve the digital experience of its entire workforce is corporate training.
In the last decade, corporate training has undergone a significant digital revolution. New training technologies are much more user friendly, engaging and effective than their predecessors. As a result, they have the potential to improve digital experiences organization wide, and in turn, positively impact bottom lines.
Here are just a few of the ways that training can improve digital experience of employees:
Job mastery is one of the top drivers of job satisfaction. The role of corporate training is to help employees achieve job mastery by ensuring they have the skills and knowledge necessary to do their jobs well.
Training technologies can be incredibly effective in helping employees learn the concepts needed to perform at a high level. For example:
- Solutions that leverage a competency-based learning approach ensure that employees fully master the content they need to know. This is especially helpful for high-stakes compliance training, where failure to learn can substantially impact individuals and whole organizations.
- Adaptive, personalized learning technologies allow learners to move at their own pace, and build their knowledge incrementally. For example, employees with little technical background can learn cyber security fundamentals before they progress to more advanced techniques.
- Learning data can predict where employees will struggle within the content and automate tips, hints and additional remediation.
As a result, the training is much more effective and perceived as highly valuable to the employee – improving their digital experience.
Confidence is one of the most important psychological contributors to job performance. That’s why corporate training should also incorporate measures to verify each employee’s ability to apply the learning once they’re back on the job. Learning technologies can lend a hand here too.
Our platform uses a variety of interactive assessments to verify knowledge acquisition and application. We first ensure that employees understand information they need to know– like compliance topics and job-specific knowledge. Then, our software verifies that employees can accurately apply it once they leave training. This has a deep impact on both the individual learner and the organization. We’ve found that when employees become subject matter masters and prove they can apply what they’ve learned, they’re much more confident in their abilities. In turn, these employees actually perform better. As a result, organizations experience fewer employee errors that lead to risk, loss and other negative outcomes, and higher levels of workforce productivity.
Engaged employees learn more. Period. Cognitive science and the video game industry have provided loads of tactics for how to increase learner engagement. Here are just a few of the engagement strategies we’ve found effective in our platform:
- Instant feedback on learner’s answer choices
- Adjusted content difficulty based on each learner’s individual performance
- Interactive and video-based training content
- A mix of assessment types
There’s an opportunity for organizations to extend their notion of workers “digital experience” to include corporate training. Not only is it a discipline that touches almost everyone in the organization, but it also measurably improves employee experience, preparedness and ability to perform well. These improvements trickle down throughout the organization to impact customer relations and organizational bottom lines.
View the digital experience of the Fulcrum labs platform for yourself by checking out our comprehensive overview video.